NCCA Meeting

20 September 2006

Attending

• Mandy, Vicki, Pamela, Judith, Cheryl, Sharon, Matt, Alan, Naomi, Sean, Josh, Sandi, Kim, Ruth Ann, Hector, Alectra, Debra, Pauline, John, Bob, Gretchen

Angela Jankousky - How to give a great presentation

• As good as the potential could possibly be
• So what would a speech be like from the customer's point of view
  • meaningful
  • relevant
  • fun - laughter
  • Grok - retain - understand
  • Remember forever
  • Comfortable environment / convenient
  • Engaging - rapt attention
  • Free
• Impossible to Approachable : Yes!

5 elements:

1. Who
   • Know the room, arrange the room, microphone, visual aids.
   • Shake hands to gear talk to the audience - ask what people are hoping to get.
   • Workshop:  Guide as they discover and practice concepts.  Take more time - start with introduction.
   • Know them so you can meet their expectations
   • Connect.
2. Why
   • Purpose:
     • know why and be able to say it
     • concisely - in one sentence
     • how do you want to change the audience
   • Implicit Purpose - entertain, be interesting, novel, dynamic, relevant - use appropriate humor
   • Other - inform, inspire, persuade, teach, make a sale
   • Purpose statement - Implicit Purpose, Adjectives
     • Example: Entertain & Educate Ortho Nurses about Fat Embolism Syndrome
3. Content
• What flows from Why
• Set your ideas down - brainstorm outline, diagram, write longhand, tape record your thoughts
• Organize
  • beginning: grab attention
  • middle: tight, orderly, examples, stats, illustrations
  • end: conclude with a bang
• Include everything thru illumination
• Beginning
  • Catch attention - story, interesting statistic, joke (ensure it's relevant), tell 'em what you're gonna tell 'em
  • Tell them a logical case that supports your purpose
  • WIIFM: What's In It For Me?
  • Each point illustrates - head and heart
  • Personal/permanent/pervasive
  • Make a huge difference in the world!
• Conclusion
  • Tell 'em what you told 'em
  • Satisfying - quote, story, issue a call to action, rhetorical question
  • Tie it back to something in the beginning
  • Concise, Definitive
  • Your audience should know your message
4. How
• Marvelous and Memorable
• Alliteration - example Time, Touch, Tendernes
• Refrain - "I have a dream"
• Visual Cues - Triangle/diagram
• Engagement - people retain information they acquire:
  • hear - 10%
  • see - 15%
  • do - 60%
  • reflect - 80%
  • teach - 90%
5. Deliver
• PRACTICE
  • Do not squander time - invest
  • Say all the way through 2 or 3 times
  • Time yourself
  • Mirror, video, test audience
• Control nerves
  • Prepare well
  • Care about subject/audience
  • Believe in yourself
  • Be excited about content
• People want you to succeed
• Breathe
• Pause
• Sip of water
• Friendly face

Many thanks to Kristen for these notes!